Thought leadership
Insights & Downloads
Research, frameworks, and field guides on AEO, GEO, and GSO. Sign up to download — we'll also share new work as it's published.
Answer Engine Optimization
The AEO Playbook: Becoming the Direct Answer
A field guide to structuring content and proof so assistants and search surfaces select your brand as the direct answer — covering entity grounding, schema, and retrieval-friendly formats.
Sign up to download→Generative Engine Optimization
GEO Citation Guide: Getting Cited by ChatGPT & Perplexity
How generative engines decide which sources to cite — and the editorial, distribution, and structured-data moves that earn consistent brand mentions across ChatGPT, Perplexity, Gemini, and Claude.
Sign up to download→Generative Search Optimization
GSO Benchmarks: AI Search Visibility in 2026
Category-level benchmarks for AI search visibility — share of answer, citation frequency, and query coverage — with a scorecard your team can apply to its own domain.
Sign up to download→